Leading design process holds the role of aligning management, development and marketing team players to a set of unified, communicated and prioritized goals, driving the team to its full collaborative work flow potential. — Provision the process with: ☝🏽Knowledge >
Discovery, market research, referencing, differentiating, brain storming, branding, creative, storytelling, content characterization, persona mapping, user experience, design principals, architecture, wire-framing, user journeys flows, user testing.